The Pakistani web series ‘ClickBait’, released on YouTube last year based on the story of YouTubers leaving each other behind, now has been released on Amazon Prime.

Amazon Prime’s popularity has grown over the past few years, and last year’s lockdown boosted its popularity not only in Europe but also in Asia.

Clickbait Series of Asad and Sara released
Promo Photo

ClickBait, released on Amazon, was initially released on YouTube in late 2020, and the web series was created by Imagination Pictures.

The story of ‘ClickBait’ actually revolves around the collision of two YouTubers, but the web series also features well-known Pakistani content creators.

Although the story of ‘ClickBait’ is fictional, the viewer feels that the story of the series is based on reality.

The story of ‘ClickBait’ is written by Rada Zahra and she is the one who produced the said web series.

Although there are only two main characters in the ‘ClickBait’ series and their battle to overtake each other is the main story of the series, other people are also shown in the series.

“ClickBait” was shot not only in Pakistan but also in Thailand and it has been filmed in such a way that the viewer understands it as a real story of YouTubers and not a fictional story.

Producer Rida Zahra has played the role of ‘Sara’ in the series while Asad’s role has been played by well-known YouTuber Sami Rehman, who became famous due to his ‘useless films’ projection.

The ‘ClickBait’ series has 6 episodes and each episode is based on less than 10 minutes duration and it was appreciated in other countries including Pakistan.

Although Pakistani users will be able to watch ‘ClickBait’ for free on YouTube, now people from countries like UK, USA, Japan, and Germany will also be able to watch the series on Amazon.

Regarding the series, ‘ClickBait’ writer Rida Zahra told that although there is all kinds of content on YouTube, however, there was no such content by looking at which, you can imagine how the digital content creators live their lives.

“People generally think it’s easy to be a YouTuber because people think YouTubers just make and upload videos,” she said, but such people do not know how much effort it takes for content creators to create videos.

She also spoke about the difference between content created for TV and the internet and said that 63% of the population of Pakistan is under 30 years of age and the content shown on TV is not created by keeping such people in mind.

According to her, if the people who produce content for TV also produce content keeping in mind a large section of the population, then surely their content will also be successful.

She advised the young YouTubers to create unique and acceptable content for a large population like the ‘ClickBait’ team so that they too would have the necessary success.

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